Cabinet Development Trend

Comprehensive price

In 2013, the cost-effectiveness of household products was still the main factor considered by consumers. As prices continue to rise, consumers are very sensitive to the price of all aspects of decoration, for fear of spending an extra penny. For those merchants with unreasonable pricing and inflexible marketing strategies, consumers all adopt a policy of avoidance and show their favor to products with high cost performance. Of course, for consumers, although price is important, product quality and service cannot be ignored. Therefore, when consumers buy cabinet products, they will try to find a golden balance between product price, quality and service, and buy high-quality products at the most affordable price.

Comments: As consumers have higher and higher requirements for product cost-effectiveness, if a company simply regards product quality as the only competitive point, consumers will not necessarily buy it. On the contrary, only those businesses who perfectly combine price, service and quality can gain a firm foothold in the home furnishing market. Cost reduction, reasonable pricing, innovative products, attention to detail, and improved services are all essential for companies. After all, no matter how severe the external environment is and how consumers’ psychology changes, practicing internal skills and accumulating hard work is always the only way for companies to win.

Green

In the past two years, green environmental protection has always been a hot topic in the field of decoration. In 2016, it will still be the key word in the household consumption market. Consumers now have higher and higher requirements for environmental protection when purchasing household products. They will not only know the formaldehyde content of products in detail, but also give priority to those products that have obtained green environmental protection certification. It can be said that the concept of green environmental protection has been deeply rooted in the hearts of the people, and ordinary consumers are becoming more and more aware of the importance of home environmental protection. Many building materials manufacturers reported that an important content of customers' inquiries when they come to the store is the environmental performance of products, and some people even regard it as the first factor in whether to buy a product or not.

individual needs

The post-80s generation has gradually become the main force in home improvement, and their consumer psychology has also become an important factor affecting the overall market trend. The post-80s generation is a generation that pursues a personalized life, especially when they are faced with decoration, mixing and matching styles, fashion styles, alternative decorations... everything is indispensable. The post-80s home improvement consumer group has rich creativity and imagination, has a unique appreciation and understanding of art, and hopes to master and lead the design scheme of their own home. Therefore, in the home furnishing market in 2016, personalized needs must be indispensable one of the keywords. To this end, some home furnishing companies provide owners with DIY home improvement design software. Users can choose their favorite styles, furniture, accessories, and home appliances to match and combine arbitrarily according to the apartment type, and can adjust the size, color, and position at will to meet the requirements as much as possible. The post-80s show the demand for unique personalized custom decoration.

Comments: The increase of consumers' personalized needs has put forward higher requirements for enterprises, and the same products and services cannot make enterprises stand out in the fiercely competitive market. In such an environment, innovation is the source of continuous progress. Whether it is design innovation, service innovation, or marketing innovation, only by thinking of what consumers think and meeting the individual needs of customers can an enterprise win the favor of more consumers.

brand

With the continuous improvement of people's living standards, when consumers buy household products, the factors they consider are not only limited to price and quality, but also consider the added value brought by the product brand. In other words, consumers' brand awareness is increasing day by day. A piece of furniture and a bathtub are not only daily necessities, but also reflect a person's life taste and connotation. Therefore, more and more consumers are beginning to fall in love with branded products. In addition to the functional value of the product, its cultural value and even its collection value have gradually become popular among the people.

Comments: Faced with this change in consumption concept, brand building has become a magic weapon for major home furnishing companies to attract customers. In order to build its own brand into one of the best first-class brands in the industry, on the one hand, the company must focus on finesse and dig deep into the connotation of the product. Only by continuously mining the brand advantages and product characteristics vertically can the company achieve greater development; on the other hand , to identify their target customer group, to cultivate loyal customers with brand culture, product quality and perfect service, and ultimately play a role in guiding the market.

intelligent

Smart toilets that integrate functions such as flushing and drying, and showers that automatically adjust the water temperature... Such smart home products not only have a stylish appearance, but most importantly, their user-friendly functions allow users to better enjoy Life makes every bit of life more quality. Although people with certain economic strength have always been the mainstream consumer groups of smart home products, it is believed that in 2013, with the continuous improvement of people's living standards, the purchasing power and respect of ordinary consumer groups for smart home products will also be gradually increase.

Comments: As a sunrise industry in the home building materials industry, smart home is an inevitable product of the continuous development of consumer demand and an inevitable trend of industry development. Although many companies are optimistic about this market, if companies want to go longer and farther on this road, they must always be inseparable from the two factors of innovation and strength. After all, the homogenization of products in the home furnishing market is becoming more and more serious. How to be one step ahead in technology is an unavoidable issue for all enterprises.